How to build confidence

– an overview

The formula for building confidence, indeed for bringing about any personal change, has five
elements.

First, develop self-awareness: know yourself, acknowledge that there are aspects of yourself
that you wish to change, and understand what has stopped you feeling confident so far.
Then apply the ITIA Formula© (pronounced eye-tea-ah):
◆ Assert your intention to be confident, and make a commitment.
◆ Change your thinking. This includes changing restrictive attitudes and beliefs.
◆ Use your imagination. Imagine yourself as a confident person.
◆ Act as if you are already confident. The more you speak and behave confidently, the more
confident you will become.
All four parts of the ITIA Formula© are essential, otherwise the change is unlikely to be
permanent, or worse, nothing may change at all.
If this sounds a little daunting, don’t worry – this entire programme is designed around these five
elements – self-awareness, intention, thinking, imagination and acting ‘as if’. You will be
introduced to them in small, practical steps to make it as easy as possible for you. All I ask is
that you apply what you learn, stick with it and be patient. Entrenched habits don’t change
overnight.

‘Self-esteem isn’t everything, it’s just that there’s nothing without it’

Gloria Steinem

*****